Friday, April 27, 2012

(Founder Stories) Send The Trend?s Gugnani On Seizing An Idea, Surviving A Crash & Being Acquired By QVC

(Founder Stories) Send The Trend.mp4Divya Gugnani is the co-founder of Send the Trend, a New York based startup that was recently acquired by QVC, just a year-and-a half after launching in 2010. Gugnani, whose founding team includes Project Runway winner Christian Siriano, describes Send the Trend as "an online destination that offers curated and customized woman's fashion accessories and beauty." Items are priced at $29.95, and every month users have the option to purchase everything from earrings to bracelets specifically tailored to their taste.

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