As It Expands Internationally, Groupon Shakes Up Management, Hires New Head Of Latin America

Since its big IPO last year, Groupon has been picking up the pace of international expansion. Today, for example, we were tipped an email written by Groupon Co-founder and CEO Andrew Mason to Groupon employees, which announced some big changes to international management, specifically in EMEA (Europe, Middle East, and Africa) and Latin America. Regardless of the fact that Groupon scooped up at least six startups since November (including Mertado, Adku, Campfire Labs, Hyperpublic, Kima Labs, and Uptake), taking a look at Groupon's first earnings report as a public company, one will find that the company lost $350 million in 2011 -- not because of marketing or M&A spend -- but because of its "very aggressive international expansion" efforts.

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